Driving Business Growth Through Technology Leadership & Innovation
I lead the design and development team at Web Lifter as Managing Director and Lead Developer, where I focus on creating competitive, scalable solutions that drive real business value.
My expertise spans full-stack development, cloud architecture, and technical SEO, with a particular focus on delivering enterprise-grade solutions that streamline operations and reduce costs for businesses across Australia and beyond.
Core Focus Areas:
- Enterprise Software Architecture & Integration
- Cloud Infrastructure (AWS, Firebase, Azure, GCP)
- Technical SEO & Performance Optimisation
- E-commerce Platform Development
- Project Management & Team Leadership
Architected and developed comprehensive integration solutions connecting HubSpot CRM and Xero accounting software with WordPress and WooCommerce platforms. This system delivers:
- Process Optimisation: Automated data synchronisation eliminating manual data entry and reducing operational overhead
- Cost Reduction: Streamlined transaction workflows to minimise payment processing fees
- Business Intelligence: Real-time data flow enabling better decision-making across sales, marketing, and finance
- Scalability: Enterprise-ready architecture supporting growing business needs
This project exemplifies my approach: combining deep technical expertise with strategic business thinking to deliver measurable ROI.
Recent articles and insights on web development, SEO, and enterprise solutions:
- Visit my author page on Weblifter for the latest content
- Topics include: Web Design, Software Development, Technical SEO, E-commerce Optimisation, and Enterprise Solutions
I'm always interested in discussing:
- Enterprise software architecture and integration challenges
- Cloud infrastructure and scalability solutions
- Technical SEO and performance optimisation strategies
- Business opportunities and consulting engagements
Get in touch:
Building scalable solutions that deliver measurable business value


