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45 changes: 45 additions & 0 deletions firebase.json
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Over the last decade, the DORA research shows that successfully [transforming an organization](/guides/how-to-transform/), including the introduction of new technology, takes time, effort, and clearly defined goals. Because large-scale, transformative change happens iteratively and incrementally, teams need to experiment and continually implement small changes to reach their organizational goals. To make these many small changes, high-performing teams leverage [customer feedback](/capabilities/customer-feedback), [team experimentation](/capabilities/team-experimentation), and [communities of practice](/guides/how-to-transform/#build-community-structures-to-spread-knowledge) to drive a culture of continuous improvement. The value of investing in a continuous improvement culture can be explored using DORA’s [ROI Guide](/research/2020/).

DORA found that teams that focus on the user have [40% higher organizational performance](/resources/img/2023-DORA-Report-Infographic.v10.pdf). User-centric teams continually experiment and adapt to meet the needs of their users. Because these teams have a continuous improvement culture, they can identify bottlenecks and focus on specific areas for enhancement. By improving user satisfaction, these teams also improve their [software delivery performance](/guides/dora-metrics-four-keys), [job satisfaction](/capabilities/job-satisfaction), and productivity.
DORA found that teams that focus on the user have [40% higher organizational performance](/research/2023/). User-centric teams continually experiment and adapt to meet the needs of their users. Because these teams have a continuous improvement culture, they can identify bottlenecks and focus on specific areas for enhancement. By improving user satisfaction, these teams also improve their [software delivery performance](/guides/dora-metrics-four-keys), [job satisfaction](/capabilities/job-satisfaction), and productivity.


The foundation for exploring how to integrate generative AI features into the software for your users, or within your software development life cycle, involves the ability to continuously implement small changes, observe their impact on users, evaluate their outcomes, and then iterate as needed. Combining a culture of continuous improvement with user focus requires involvement from all roles across all levels of your organization. Though the specific contributions of each role might differ (for example, a customer support agent can provide crucial insights about users to developers), all roles in all levels must combine their efforts so that software delivery can improve your organizational performance. The following sections of this guide outline how different levels in your organization can apply the DORA findings towards using generative AI.
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Download infographic as PDF:

<a href="/resources/img/2023-DORA-Report-Infographic.v10.pdf" target="_blank"><img src="/resources/img/2023-DORA-Report-Infographic_thumb.png" style="max-width:6em;"></a>
<a href="2023-DORA-Report-Infographic.v10.pdf" alt="2023 DORA Report Infographic" target="_blank"><img src="2023-DORA-Report-Infographic_thumb.png" style="max-width:6em;"></a>
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