|
| 1 | +--- |
| 2 | +name: 'Step 2: Target Users' |
| 3 | +description: 'Define target users with rich personas and map their key interactions with the product' |
| 4 | +--- |
| 5 | + |
| 6 | +# Step 2: Target Users Discovery |
| 7 | + |
| 8 | +## STEP GOAL: |
| 9 | + |
| 10 | +Define target users with rich personas and map their key interactions with the product through collaborative user research and journey mapping. |
| 11 | + |
| 12 | +## MANDATORY EXECUTION RULES (READ FIRST): |
| 13 | + |
| 14 | +{bmad_analyst_rules} |
| 15 | + |
| 16 | +### Step-Specific Rules: |
| 17 | + |
| 18 | +- 🎯 Focus only on defining who this product serves and how they interact with it |
| 19 | +- 🚫 FORBIDDEN to create generic user profiles without specific details |
| 20 | +- 💬 Approach: Systematic persona development with journey mapping |
| 21 | +- 📋 COLLABORATIVE persona development, not assumption-based user creation |
| 22 | + |
| 23 | +## EXECUTION PROTOCOLS: |
| 24 | + |
| 25 | +- 🎯 Show your analysis before taking any action |
| 26 | +- 💾 Generate user personas and journeys collaboratively with user |
| 27 | + |
| 28 | +## CONTEXT BOUNDARIES: |
| 29 | + |
| 30 | +- Available context: Current document and frontmatter from previous steps, product vision and problem already defined |
| 31 | +- Focus: Creating vivid, actionable user personas that align with product vision |
| 32 | +- Limits: Focus on users who directly experience the problem or benefit from the solution |
| 33 | +- Dependencies: Product vision and problem statement from step-02 must be complete |
| 34 | + |
| 35 | +## Sequence of Instructions (Do not deviate, skip, or optimize) |
| 36 | + |
| 37 | +### 1. Begin User Discovery |
| 38 | + |
| 39 | +**Opening Exploration:** |
| 40 | +"Now that we understand what {{project_name}} does, let's define who it's for. |
| 41 | + |
| 42 | +**User Discovery:** |
| 43 | + |
| 44 | +- Who experiences the problem we're solving? |
| 45 | +- Are there different types of users with different needs? |
| 46 | +- Who gets the most value from this solution? |
| 47 | +- Are there primary users and secondary users we should consider? |
| 48 | + |
| 49 | +Let's start by identifying the main user groups." |
| 50 | + |
| 51 | +### 2. Primary User Segment Development |
| 52 | + |
| 53 | +**Persona Development Process:** |
| 54 | +For each primary user segment, create rich personas: |
| 55 | + |
| 56 | +**Name & Context:** |
| 57 | + |
| 58 | +- Give them a realistic name and brief backstory |
| 59 | +- Define their role, environment, and context |
| 60 | +- What motivates them? What are their goals? |
| 61 | + |
| 62 | +**Problem Experience:** |
| 63 | + |
| 64 | +- How do they currently experience the problem? |
| 65 | +- What workarounds are they using? |
| 66 | +- What are the emotional and practical impacts? |
| 67 | + |
| 68 | +**Success Vision:** |
| 69 | + |
| 70 | +- What would success look like for them? |
| 71 | +- What would make them say "this is exactly what I needed"? |
| 72 | + |
| 73 | +**Primary User Questions:** |
| 74 | + |
| 75 | +- "Tell me about a typical person who would use {{project_name}}" |
| 76 | +- "What's their day like? Where does our product fit in?" |
| 77 | +- "What are they trying to accomplish that's hard right now?" |
| 78 | + |
| 79 | +### 3. Secondary User Segment Exploration |
| 80 | + |
| 81 | +**Secondary User Considerations:** |
| 82 | + |
| 83 | +- "Who else benefits from this solution, even if they're not the primary user?" |
| 84 | +- "Are there admin, support, or oversight roles we should consider?" |
| 85 | +- "Who influences the decision to adopt or purchase this product?" |
| 86 | +- "Are there partner or stakeholder users who matter?" |
| 87 | + |
| 88 | +### 4. User Journey Mapping |
| 89 | + |
| 90 | +**Journey Elements:** |
| 91 | +Map key interactions for each user segment: |
| 92 | + |
| 93 | +- **Discovery:** How do they find out about the solution? |
| 94 | +- **Onboarding:** What's their first experience like? |
| 95 | +- **Core Usage:** How do they use the product day-to-day? |
| 96 | +- **Success Moment:** When do they realize the value? |
| 97 | +- **Long-term:** How does it become part of their routine? |
| 98 | + |
| 99 | +**Journey Questions:** |
| 100 | + |
| 101 | +- "Walk me through how [Persona Name] would discover and start using {{project_name}}" |
| 102 | +- "What's their 'aha!' moment?" |
| 103 | +- "How does this product change how they work or live?" |
| 104 | + |
| 105 | +### 5. Generate Target Users Content |
| 106 | + |
| 107 | +**Content to Append:** |
| 108 | +Prepare the following structure for document append: |
| 109 | + |
| 110 | +```markdown |
| 111 | +## Target Users |
| 112 | + |
| 113 | +### Primary Users |
| 114 | + |
| 115 | +[Primary user segment content based on conversation] |
| 116 | + |
| 117 | +### Secondary Users |
| 118 | + |
| 119 | +[Secondary user segment content based on conversation, or N/A if not discussed] |
| 120 | + |
| 121 | +### User Journey |
| 122 | + |
| 123 | +[User journey content based on conversation, or N/A if not discussed] |
| 124 | +``` |
| 125 | + |
| 126 | +### 6. Step Completion |
| 127 | + |
| 128 | +**Content Presentation:** |
| 129 | +"I've mapped out who {{project_name}} serves and how they'll interact with it. This helps us ensure we're building something that real people will love to use. |
| 130 | + |
| 131 | +- If you want to **modify or add details**, just tell me what you'd like to change |
| 132 | +- If you're satisfied, **press Enter in the promptbox to go to the next step**" |
| 133 | + |
| 134 | +--- |
| 135 | + |
| 136 | +## 🚨 SYSTEM SUCCESS/FAILURE METRICS |
| 137 | + |
| 138 | +### ✅ SUCCESS: |
| 139 | + |
| 140 | +- Rich, believable user personas with clear motivations |
| 141 | +- Clear distinction between primary and secondary users |
| 142 | +- User journeys that show key interaction points and value creation |
| 143 | +- User segments that align with product vision and problem statement |
| 144 | + |
| 145 | +### ❌ SYSTEM FAILURE: |
| 146 | + |
| 147 | +- Creating generic user profiles without specific details |
| 148 | +- Missing key user segments that are important to success |
| 149 | +- User journeys that don't show how the product creates value |
| 150 | +- Not connecting user needs back to the problem statement |
| 151 | + |
| 152 | +**Master Rule:** Skipping steps, optimizing sequences, or not following exact instructions is FORBIDDEN and constitutes SYSTEM FAILURE. |
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